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October 03, 2004
Why Keep Dan?
I've been wondering what's keeping CBS from dumping Dan Rather. CBS isn't exactly burning up television sets with their great news ratings. With Brokaw retiring, now seems like the perfect time to shake things up and try to grab some viewers. This thought has bothered me for a little while now, but then I realized that while CBS might have come to the same conclusion, they don't really have any answers. Unlike both ABC and NBC, CBS doesn't really have any rising stars in their news division. Who replaces Dan Rather? The answer seems to be nobody.
If I were CBS I would try stealing somebody. A former Seattle favorite, CNN's Aaron Brown might be an interesting choice. MSNBC has quite a few stars they could try to lure away. Any of the cable anchors would jump at the chance to be seen by the masses, and head their own news division.
Posted by March at October 3, 2004 04:47 PM
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