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September 13, 2004

Bye Bye Bon

Just as I predicted, The Bon Marche, which was recently renamed Bon-Macy's, will now just be called... here it comes... Macy's.

Jennifer thinks this is cool, because she's used to Macy's in California. But it's a loss for the Pacific Northwest, and in particular for Seattle.

In other parts of the country, this strategy might be a good idea. But the Bon is a well-respected and loved name around here. I think this will backfire to some extent, but ultimately people are probably too stupid to care.

Posted by March at September 13, 2004 10:05 PM

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