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Truth in Dating Advertising

Lately, I'm seeing a lot of "skyscraper" ads for online dating services. These ads always having a beautiful woman on them, often scantily clad. Here's an example of what I'm talking about.

This is a real ad, though I've removed the name of the company offering it's services. That seems like a pretty good looking woman. I'm sure there are women on these dating services that look like this... a few at least. But this isn't the product the dating service is selling. It's helping you find your perfect match... your soulmate. Isn't this really just selling sex? A hot girl in a bikini... if you're a single guy, wouldn't you click?

I'm not saying they're doing anything wrong. I just wonder how successful the ad campaign would be with a slightly different twist. What if the ad looked like this?

With apologies to this webpage (NSFW), I've changed the ad slightly. It still has a fun-loving girl, wearing some revealing swimwear, with a big smile on her face and some Mardi Gras beads to top it all off! But of course you never see ads like these.

Granted, my example is extreme. I'd like to at least see these ads use real customers, not professional models who sometimes are doing stock photo shoots years before the ad even runs.

What do you think? As always, comments are open and pretty much unmoderated.

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This page contains a single entry from the blog posted on January 31, 2006 12:04 PM.

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